The popularity of videos is growing. In fact, studies reveal that the average social media user watches 84 minutes of video every day.

There has never been a better moment to launch a video campaign, and there is no better time to start producing smart, strategic video content. With any luck, you’ll soon be on your way to crushing your video marketing targets.

So, what is the greatest strategy for using video on social media? Here are our top 10 recommendations for making the most of video.

Create a plan

Video marketing, like any other kind of marketing, requires a well-thought-out plan in order to be successful.
Taking charge of your content and realising what you need to do to optimise video performance may be aided by developing a social media marketing plan.

There’s no need to go crazy or overboard to implement an effective social media strategy. Get back to the fundamentals by identifying your target demographic, the message you wish to convey, and the channels via which you intend to disseminate it.

Then, think about the most effective methods to get your point through online (your video formats)—do you need long-form YouTube videos or shorter, more digestible Reels?

Keep things straightforward

This is especially important in the fast-paced world of social media, where you have only a few seconds to make your point before losing your audience.

This is why Reels and TikTok, and other similar short-form video formats, are so successful.

Simple, short movies that introduce a product, service, or idea before making room for audience involvement and even future videos are a key component of many of the most effective video marketing methods.

It’s important to keep in mind that social media videos might be shared with others. If things go well, you may then expand your campaign and incorporate additional video material.

Provide a hook

In a similar vein, a good video should have a captivating introduction. This is your one and only chance to hook a viewer and keep them watching the whole video.

Your video approach can benefit from even the most elementary hook. There are several techniques at your disposal for capturing the attention of your target demographic, such as employing catchy transitions, potent copywriting, and text overlays.

A video hook might help you capture people’s attention, but you still need to win them over. If your video’s opening hook is effective, your subsequent video(s) should follow through on that promise.

Be aware of your goals

Marketing is all about finding your reason for being. What you do and why you do it are both important, as is having a firm grasp on your end goals.

Think about your goals for your social media accounts and how you plan to implement them before you begin incorporating video marketing into your strategy.

Want more people to know about your company? Is increasing leads and sales a top priority? Maybe you’re looking to boost viewership on a relatively new platform like TikTok or YouTube.

The effectiveness of your marketing campaign may be measured in real time, allowing you to change your tactics to get your films in front of the most interested viewers.

Boost the grade of the content

If you want to take your video marketing to the next level, don’t skimp on quality. The good news is that there are many of easy ways to make your films seem better.

It’s crucial to have high-quality video footage with seamless cuts and clean audio. Investing time and energy to achieve perfection can lead to higher levels of professionalism and even improved algorithmic output.

Video quality is a major factor in whether or not a consumer will continue watching your material. Excellent quality can motivate audience participation in the form of likes, comments, and shares.

Consistency is key

Consistency with your brand’s voice and aesthetic can assist your videos fit into the bigger picture of your marketing strategy, regardless of the type of content you’re creating. Having a strong brand identity might even aid in expanding clientele.

Find methods of writing that reflect your personality and the values your followers have come to expect from you. Look for ways to use a uniform aesthetic and colour scheme across all of your social media channels.

You may do this by prominently displaying your logo, brand colours, and brand typefaces in your videos.

Your video material will be more memorable if your branding abilities are strong. If your viewers are familiar with your product, they are more likely to watch and react to the videos you post.

Search Engine Optimisation

Search engine optimisation, or SEO, is no longer something only done for Google. Within the limits of a social media platform, it may be utilised to increase discoverability and accessibility.
There are several places in a video where you may implement excellent SEO practises, such as the description, the hashtags, and the subtitles. If you want more people to see your videos, you need to utilise relevant keywords.

Not to mention the fact that adding subtitles to a video might make it more accessible to a wider audience. In preparation for an uptick in interaction, this helps you reach a larger audience and amass more views on your videos.

Begin a discussion

Don’t sit around and expect others to find you. The greatest strategy to increase interaction on social media is to take the initiative and begin a discussion.

By talking to other viewers, you may increase their interest in your videos. This will benefit you in many ways than simply the algorithm. As a component of an essential strategy for fostering community, it will be useful as well.

Reach out to a wide audience on social media by using many channels to pose inquiries. Communicate with other individuals. Interact with user-generated video content. Make your films more engaging by encouraging viewers to participate.