An Ultimate Guide: How To Run Instagram Audit?

April 19, 2023 by No Comments

Does your Instagram profile serve your company objectives?

Don’t know?

The next step is to analyse your Instagram account.

It’s a straightforward method for guaranteeing that all of your brand’s Reels, feed posts, and Stories are serving a useful purpose and contributing to your overall business goals.

Furthermore, this is a great method for avoiding the manipulation of your Instagram results by fraudulent accounts and ensuring that your social media profiles have a genuine following.

If you’ve been off track from your Instagram objectives, this piece will show you five simple measures to take to get back on track and crush them.

Methods for Conducting an Instagram Evaluation

Unlike tax season, an Instagram audit can be prepared and executed with minimal effort and no loss of hair.

If you want to achieve your Instagram marketing goals, you need to do these five actions immediately.

Establish Key Instagram Metrics

When formulating a plan, it’s best to think broadly at first before narrowing down on the specifics.

That’s the kind of success a company can have with Instagram if they create goals and key performance indicators.

A plan helps you see the big picture of your goals and turns it into a tangible roadmap with checkpoints along the way.

Expansion and Participation

You want to enhance sales or get your first brand partnership, so you’ve decided to use Instagram as a promotional tool. You’d be in charge of developing plans to boost interest in your brand and the number of people who are aware of it.

Revenue Target

You want to increase sales as a well-known brand. Instagram’s shoppable posts and product tagging in Stories would form the backbone of your sales campaign.

Key performance indicators (KPIs) can be developed for each objective after they have been established.

If expansion and employee satisfaction are among your company’s primary objectives, key performance indicators can include:

• Total number of reactions, favoriting, sharing, and saving.

• The amount of new subscribers.

• Total direct messages and replies in Stories.

• Total quantity of clients contacted.

• The typical response time per update.

Evaluate how involved you currently

Instagram sales goals or not, a serious dive into audience engagement is essential.


It’s the one thing that may make or break your account.

The Instagram algorithm will promote your content to new viewers if no one is interacting with it.

Plus, there’s more.

The accounts with whom you have the most interaction are prioritised by the algorithm. Therefore, if someone is following you but hasn’t interacted with any of your content in a while, there’s a good chance they won’t see your new feed articles, Reels, or Stories.

However, the number of followers isn’t the only metric that matters in an engagement audit. You should also evaluate your interaction with the platform’s content and other users.

Keep in mind that your ultimate goal is the development of a strong group of people. Only by making an effort to connect with others on a personal level can you hope to attain your objective and enjoy its advantages.

These items are on your “engagement checklist”:

  • Managing comments and direct messages.
  • Communicating with the most enthusiastic members of your audience, as well as other users and content on the site.
  • Sharing ideas with other professionals in your field of work.
  • Using Poll or Question stickers to increase participation in Stories.
  • The regularity of your updates.

Examine the Instagram posts you often make

How effectively are you use Instagram’s varied content types?

Instagram has a wide variety of post types, including Reels, feed posts, Lives, Stories, Guides, IGTV, and Shoppable posts.

Even if not all of them are a good fit for your brand, you should still look into them as part of your Instagram audit.

Assuming you’re a travel blogger, you may use a combination of the following content types:

• Narratives

• Reels

• Instructions

However, if you have an Etsy shop, you may add:

• Product-selling Blogs

• Narratives

• Reels

The aesthetic appeal of various information formats is important, but so is their ability to keep your target audience interested. You may not know which content kind is doing best for your company. Find out if high-quality photographs, dynamic videos, or carousels are your highest-performing posts by using marketing tools or Instagram’s built-in analytics tool.

For instance, you may try Instagram Live, only to be met with radio silence. You’ve decided to stop allocating monthly resources towards Lives and instead focus on producing more Reels (your most successful content kind).

Examine Your Instagram Account

One’s Instagram profile serves as a virtual business card. You want to offer them a good incentive to click the “follow” button if they’re interested enough to check it out after seeing a Reel.

Here is a speedy review of your Instagram account:

Do you use a clear shot of your face or a company logo as your profile picture? Your profile photo doesn’t take up much room on the app, but it’s the first thing people will see when they open it. Make an impression and solidify your brand’s identity.

Your profile’s title and Instagram handle will appear in search results. Include your full name and the single most relevant account term.

Make every one of your limited 150-word biostack words. Make the most of the space you have by introducing yourself, setting the tone for your account, and encouraging people to visit your bio for more information.

Analyse Your Hashtags

Hashtags are the last piece of the Instagram puzzle you need to check.

You should check your strategy at least once a quarter to make sure you’re utilising the right tags for your company.

Use fewer, shorter hashtags. More specific hashtags are always welcome.

This will guarantee that you get real people following you and will make it simpler to identify any fakes.