The Complete Guide To Instagram Analytics

April 27, 2023 by No Comments

Do you know how well your Instagram ads are performing? Is the relationship between it and the rest of your Instagram marketing strategy clear to you?

How many people visited your site after clicking the link in your profile? How many individuals contacted you for further info?

You should find out the details if you don’t already.
Better still, you don’t have to expend much time or money to uncover these solutions.

Instagram’s analytics tool, Insights, gives you access to all of this data.

Even while it’s not as comprehensive as Facebook’s Insights just now, you may still learn a lot.

What you can learn on Instagram itself, how you can utilise it to better your marketing, and whether or not you need to use additional analytics tools are all topics we’ll cover in this piece.

Instagram Analytics: What You Can Learn

Now that we’ve covered the two most basic inquiries, we can dive further into what Instagram Insights can teach us and how we can put that learning to use.

In order to simplify, we’ll use the three accessible Insights tabs to accomplish so: Activity, Content, and Audience.

Activity Data via Instagram Insights

Your Instagram profile’s overall success may be tracked in the activity tab.

Here, you can determine whether or not your content is successful in inspiring customers to take action.

Information on:

  • Find out how many people have looked at your profile in the previous week by looking at the number of “profile visits” you’ve gotten.
  • The sum of all “taps” (views) your profile or its postings have gotten in the last seven days
  • How many “website clicks” have you had from people viewing your profile in the past week?
  • As you can see from the photos above, you will not only be able to check the data in the current period, but also how it is performing in comparison to recent prior weeks. The number of “get directions” or phone calls people placed through your Instagram profile.

You may use this information to find out when most of your content’s interactions occurred, which can help you identify peak posting periods and identify content patterns.

For instance, if you didn’t publish anything on Tuesday and saw the fewest interactions, it could be a clue that you should start doing so.

This is followed by the Discovery section, which shows you how many people saw your post and how engaged they were with it.

The Instagram Content Insights

By seeing the data for individual posts in this section, you can easily determine which ones are generating the most interest and action.

When you click to see all Feed Posts, you’ll see right once that they’re arranged in ascending order of Impressions.

The most popular material is displayed first.

Analysing Instagram’s Followers

While Instagram can’t provide us with as comprehensive a profile of our audience as Facebook can, we can still learn the essentials by visiting the Audience section of Insights.

You may monitor the expansion of your fan following and gain insight into your specific user demographic.

The first thing you’ll be able to see is the breakdown of your follower demographics by gender and age, as well as the locations and countries from which they’re following you.
However, I find the section of audience metrics near the tab’s end to be the most interesting.

It displays the daily and hourly times when your followers are online.

Clearly not at 3 a.m. on a Friday, but Fridays seem to be wonderful overall.

If you want more people to view and interact with your posts, this will tell you when you should put them up.

Can Instagram Analytics Apps Be Trusted?

Investigate third-party analytics solutions if you need 1) a tool that can be used from a desktop and 2) one that provides a bit more depth.

There are other excellent tools available, but if pressed, I would suggest Hootsuite and Snaplytics to the lovely people who read AdEspresso.

Both provide excellent metrics, the former for feed content and the latter for Stories.

Last Words

Instagram analytics don’t have to be difficult for businesses to use because there are so many simple solutions to use.

If you consistently monitor your campaigns and put the insights you’ve gathered to use, it doesn’t matter if you use Instagram’s free native Insights or a third-party analytics platform like Hootsuite or Snaplytics.