Vital Instagram Metrics and How to Assess Them?

March 7, 2023 by No Comments

It’s no secret that Instagram is a major force to be reckoned with in the realm of social media, alongside contemporaries like LinkedIn, Twitter, and even Instagram’s parent company, Facebook.
Instagram is a social media platform where users can connect and share visually appealing content such as images and videos. The truth is that even the most “boring” B2B marketing companies can provide stunning visual content to pique the interest of their target customers. The process of developing the approach is only more difficult.
This Instagram data may shed light on where your firm should concentrate its social media efforts.

Analyzing Instagram’s Follower Growth

Just like other social media platforms, popularity as measured by the quantity of one’s followers is not the be all and end all. In contrast, the number of people that start following you on Instagram may be indicative of how important and intriguing your posts are. Increases in both the number and quality of one’s followers indicate increasing importance.

You can easily quantify this with the aid of SumAll. A monthly Excel file detailing your account’s expansion will be sent to you from SumAll once you’ve connected your Instagram account.

You may look for a correlation between your posting activity, the amount of likes and comments you receive, the success of your promotions, and the overall quality of the photographs and videos you upload during a certain time period. You want to identify the factors that contributed to the dramatic increase in your number of followers, so you can achieve the same results again.

Don’t spam your audience with irrelevant information if you want to see quick and sustained audience growth. You may avoid this by striking a healthy balance between the number of posts you make and the number of times you connect with other accounts.

Engagement (based on total followers) (based on total followers)

Your Instagram interaction (likes and comments) should be tracked alongside your follower count. Here, the absolute quantity of your followers is more important than your rate of expansion.

We can easily do the arithmetic in this situation. To get the average monthly engagement, just divide your total monthly likes and comments by the total number of your followers in that month. That’s the percentage of all followers who actively participate.

Goal is to raise this figure gradually. Look back at the engagement rate from the previous month or six months to see how you’re doing. Then, investigate your account to learn the cause of the sudden uptick in feedback (or decreased).

It’s worth noting that even if someone doesn’t follow you, they can still like or comment on one of your photographs or videos. Your followers will have the most impact on your engagement rate till Instagram releases its analytics information.

Click-through-rate (CTR) in hypertext links

Instagram’s click-through rate is just as crucial as your website’s or any other social media platform’s. Click-through rate (CTR) is calculated by dividing the number of times a link was clicked by the number of times the post was seen. If one thousand people view your post and ten percent of them click a link, your CTR is 10%.

It’s crucial if you want your audience to take some sort of action (convert). They may like to check out your website or make a purchase. They can’t make a purchase unless they first click. Hence, a high CTR is essential.

A URL shortener (like is the quickest and easiest way to see how many Instagram users clicked on a certain link.

Google Analytics is another choice; it tracks all referral traffic, including that from Instagram.

Keep an eye on the hash tags

Keeping an eye on hashtags is a quick and easy way to see how many people are discussing your product. Presuming, of course, that it is a special, trademarked label.

Get the word out by using a special hashtag, and keep an eye on how others are employing it. Simple.

Tagboard is a great app to keep tabs on all of your Instagram ads. It enables you to assess the efficacy of your marketing efforts by filtering hashtags according to the social media platform they were posted on.

Mention also allows you to monitor hashtags and other keywords of your choosing. This is helpful since people may be discussing you on Instagram without tagging you or mentioning you by name.

You can tell if interest in, and conversation about, your business is expanding on Instagram by keeping an eye on the use of particular tags and keywords.

The Number of Conversations for Each Hashtag

When posting photographs and videos, do you find that using hashtags increases the number of likes and comments you receive? Which one, if any, gets the most attention?

Assessing this lets you know which hashtags are most effective for expanding your reach. That’s the point of being involved, after all.

Finding the most effective hashtags for your brand is crucial if you want to maintain a high level of interaction. Yet you can’t find out how effective something is without first measuring it.

Tags used by competitors

Your competitors may also be utilising the same hashtags if you’re using them for your business. Look at their profiles once a month to track the hashtags they’re using. In particular, you should determine which Instagram posts performed the best and the hashtags that were utilised.

Once again, Tagboard may be used to locate these tags. You may use Mention to see how you stack up on Instagram compared to the competition and see what material is doing well.

Optimal posting time and day

Although you may be pleased with your total number of followers and the quality of your posts, you may be less than thrilled with the level of interaction they generate. The timing of your posts is one thing that can affect how well they go.

Choose the most engaging hour and day of the week to post your material. See what’s been working and when it was uploaded by checking your content.

Union Metrics offers Thursdays at 2 p.m. for rapid insights. Nevertheless, the optimal time to post will vary depending on your niche and your audience, therefore it’s ideal to use an automated programme to determine this for you. Among these are Union Metrics and Quintly.