If you see that competing accounts are gaining more followers and garnering more likes and comments, it may be time to investigate Instagram engagement tactics. If a company wants to see genuine growth and revenues from social media, it needs to go beyond the simple indicator of the number of likes each post receives.

This book will help businesses who are serious about Instagram develop a new strategy and learn how to evaluate their progress.‍

Strategies for Incredible Instagram Engagement

Using Instagram now differs greatly from its early days. Instagram has gradually made it more difficult to discern simple signs of engagement, such as the amount of likes on a post. Instagram businesses need to take responsibility of their marketing and adopt strategies for social media interaction that resonate with today’s mobile consumers.‍

Publish information that readers will want to keep‍

The ability to “like” a post is open to everybody. What does it all mean? To a lesser extent than a “save.” Instagram allows users to save posts for later viewing. Additionally, they have the option of dividing their saved files into themed folders.

So, what kind of data may be “saved”? Your audience will consider information “savable” if it reflects their interests. Our investigations have led us to the conclusion that it is information that is useful, instructive, or memorable, but which is not widely available.

Go live on Instagram and share a story!‍

Brands, like influencers and regular Instagram users, should participate in Instagram Stories. Use this real-time forum to share information no one else has or get answers to burning issues. Instagram stickers may be used to pose questions, get feedback, or just convey an opinion in the brand’s voice.

You may experiment with stickers like:

Try the Ask Me Anything (AMA) sticker to get customers talking about your goods and services.
Instagram now has a quiz sticker that allows you to ask a multiple-choice question and see how your followers answered.
Stickers with a countdown: These stickers can be used as a countdown in conjunction with events and promotions.
In order to prevent any unwanted attention or harassment while you’re live, you should always consult with a community manager beforehand.‍

Plan ahead of time always‍

Instagram calls for some forethought and organisation. The sheer volume of new individuals and material means that viewers may pick and choose what they want to engage with. They won’t stick with businesses who can’t maintain a steady stream of interesting content that also looks good.

Editorial calendars and time management features are available in certain third-party programmes. Searching for mentions across all channels so you may remark and push actions is just one of the many engagement techniques made possible by the tools you’ll want to track down.

Try out Different Forms of Content‍

You shouldn’t and can’t always share the same stuff. Single-image product postings are boring and ineffective. Instead, you should always be exploring new forms of content and learning more about the preferences of your target audience.

Make it lighthearted and casual‍

You may think that Instagram users would be quick to notice your hard work after all of the time and effort you put into it. Sometimes it happens, but if you’re brand new with a small following, it might be a long before people start taking notice.

Including humour and references to popular culture is a certain method to make your articles go viral. You may use memes or research what others in your niche are talking about to get ideas.

Join Forces with Opinion Leaders

We understand that not every influencer has a firm grasp on how to effectively manage their channels. Find those who have a large following and a high percentage of audience participation. If they have thousands of daily likes and comments on their posts, influencers with less than 10,000 followers might still help draw notice to your company.

Text Comes Before Image‍

If you’re stuck for content but have an idea for a theme, try writing captions first and adding images later. Brand, company background, product inception, and well-received comments can all be discussed in the captions.

The ideal technique to do something is not always obvious.

Fine-tune Your Hashtag Methodology‍

Hashtags are often associated with spam, however this is not always the case. Hashtags are used by everyone, whether it’s just a single tag on a post or a string of humorous tags that elevate the brilliance of the caption.

Instagram users also have the option of keeping their tags secret.‍

No Limits on How Often You Can Post‍

Mobile consumers, if there’s one thing the internet has taught us, are ravenous for high-quality information. You should always update your Instagram with news of your brand’s events, promotions, videos, and user-created material. You should, however, publish various kinds of content to different regions of Instagram.

Brands frequently update their followers in real time on the release of new items or other interesting happenings by posting questions, comments on current trends, behind-the-scenes content, and more to Instagram’s Stories feature. It’s a fantastic medium for disseminating timely, unique material.‍

Respond to All Mentions; Moderate Campaign Comments‍

All commercial Instagram accounts need to be moderated. Using an AI solution like Smart Moderation, you can prevent unwanted content like spam and have it removed automatically.

But you also don’t want to go about erasing every single remark. You should interact with clients frequently, provide useful links to items, and always use the voice of your company while answering.