How To Use Instagram Highlights To Market Your Products.

April 21, 2023 by No Comments

Instagram has emerged as the go-to app for internet businesses to promote their products visually.

More than a billion people use it every month, and posts shared on Instagram typically receive more likes and comments than those shared on Facebook.

There are now a plethora of possibilities for social media marketers thanks to this feature. Keep reading to see an example of an Instagram Reel used to advertise a product.

Here Are 5 Ways You Can Use Reels In Your Advertising Efforts

Before you start making videos, you need have a firm grasp on why and how video should feature prominently in your content marketing strategy.

One: Inspire Others

You need not rely just on your own wares while creating Reels. Making Reels that cater to the needs of your industry’s consumers is a great way to break into new markets.

Establish yourself as a go-to expert by providing clients with actionable advice through your Reels.

Many furniture manufacturers, for instance, are producing videos to show how their products can be used to transform a home into a work-from-home office and back again.

Conversely, if you own a web-based apparel or fashion label, you may make short movies demonstrating different ways to wear your products.

Reels With Product Labels

You may tag items in Reels the same way you would in a standard Instagram snapshot.

You’re allowed up to 30 product tags in your Reels, so your followers may shop directly from the app.

Don’t forget that in order to succeed, you must first finish configuring Instagram Shopping.

Reel Concepts:

  • Cover images including people are more likely to attract attention than those featuring just the product being promoted.
  • Make ideas, group things under themes like “party attire,” etc.
  • Make sure to include tags for the tools and materials you use in your tutorial video.

Third, provide reviews and testimonials from satisfied customers.

Social proof is one of the most effective strategies to build trust with your audience and encourage them to make a purchase.

Therefore, it is to your advantage to get product reviews from your present clientele.

Instagram highlight reels, rather than website reviews, are preferable for gathering customer feedback for a number of reasons.

They are always shown on your profile, are brief, and can be written in a more casual tone.

Reel Concepts:

  • To make your reels seem more authentic, have satisfied customers provide brief testimonials.
  • Put up a video of people using the goods you’re selling.
  • An unboxing video sent to you by a customer may be edited into a minute-long Reel.

Fourthly, Cooperating With Powerful People

One of the best ways to increase brand awareness, especially for small and medium-sized businesses, is to work with Instagram influencers.

If you can convince one of these influencers to endorse your brand or product to their hundreds of thousands or millions of followers, those followers are more likely to give you a try.

Always give influencers plenty of notice before working with them by sharing your social media style guide with them in advance.

In this approach, they will be able to express themselves while still adhering to the brand’s values and messaging.

Remember that they are the ones that have the deepest insight into their target demographic.

Instagram Reel Ads, Reason

You probably already know that advertising on Instagram is a great way to increase revenue via retargeting, prospecting, and other methods of advertising.

Instagram Reels is a place where people who are interested in your store may learn about it or be reminded of it.

Instagram Reels ads may be used for many different things, such as:

  • Boosting Consumer Awareness
  • Expanding your influence
  • Optimise your website to increase sales and clickthroughs.

Ads Manager is the only location to create such a campaign, as Instagram itself does not support Reels as ad formats.

Make sure the video you’re using is in the right format. With a ratio of 9:16, the size is 1080 pixels wide by 1920 pixels high.

When you go to the Placements page and choose Manual placements, you’ll be presented with a selection of available Instagram placements from which to choose a reel.

The Summing Up

We hope this post provides the foundation you need to begin using Instagram Reel to grow your audience and interest in your products.

Reels are used by businesses big and small because of their revolutionary potential in the field of video advertising.

By collaborating with users, influencers, and other content creators via reels, marketers can produce material that is both interesting and relevant to their consumers.

The time to start planning your Instagram Reels marketing strategy is now, if you haven’t already.