There are a variety of retention methods you may employ once someone has followed you on social media (and possibly persuade them to take action, like buying products from your online store). What you post and how frequently you interact with your followers will determine much of this.

Of course, this assumes that you don’t want to limit yourself in terms of the number of individuals you influence and the number of people that follow you. Your content won’t be seen by those who are unfamiliar with your brand unless you actively seek out these audiences. There are, thankfully, methods that may be employed to aid with this process.

Tips for Reaching a Larger Social Media Following

Find a different market niche or demographic to focus on

An initial step is to zero in on your intended audience. Even though gaining a larger audience for your material is your ultimate aim, you’ll struggle to connect with and keep your new followers if you don’t take the time to learn about them and their beliefs.

Examine your existing demographic make-up as a starting point. Is there a specific subset of this demographic that you haven’t been able to woo (maybe a different age bracket or individuals with a specific degree of education)? Is there a particular demographic that you’re hoping to attract to your brand? Check out the competition and develop some concrete plans. Who are they, exactly, and what do they like? In other words, what sort of media are they now taking in?

Although using government databases like the Census Bureau might help you learn more about your potential customers, conducting user surveys can yield even more insightful results. You may construct consumer personas and cater to them with your content strategy if you have more data on what people like to read and how they interact with their communities.

Make something that others will want to share

Assuming you already have a sizable following on social media, one of your most effective recruiting strategies will be to disseminate content that will encourage others to spread the word and join your team. If just a fraction of your followers share one of your posts, you might potentially reach hundreds or thousands of new individuals. This effect will become more pronounced if you begin to recruit followers from your new target demographics, as it is more effective to reach individuals inside your target demographics with your new material.

There’s a wide variety of stuff that people would be willing to provide. For example, you might provide a gift to entice people to share your content on social media, or you could have a contest in which the winner receives a free product. However, the most dependable strategy is to produce interesting material; information that is both unique and unexpected is more likely to be shared widely.

Controversial information is also useful to spread. Although it’s scary to potentially alienate part of your audience, doing so may pay huge dividends. You’ll gain the devotion of half of your present followers, and you’ll likely spark a lengthy discussion that will bring in even more eyes. Just try to treat the other person with dignity and respect throughout the exchange.

Participate in Emerging Media Coverage

The people most likely to become new followers also follow other media and companies. Finding a means to have your brand referenced by those other organisations is a great approach to promote it to their audience.

A link-building initiative is one possibility. The goal is to create high-quality material for other websites, referencing some of your greatest work inside the articles themselves. To increase your audience’s exposure to your material and the possibility that they will subscribe, aim for publications that members of your target demographic are already reading. In addition, you’ll get clicks from those who were referred to your social media pages.

You can also leverage the effectiveness of influencer marketing by reaching out to prominent figures in your field and asking to collaborate on a joint piece of content or for a simple mention. New fans may be won over just by being referenced by a well-known figure in your field.

Substitute a Variety of Topics for Your Main Ones

Before deciding to follow a new social media channel, people will often look back at the content they’ve shared in the recent past. As a result, you should tailor your content production to appeal to both your current audience and the new people you’re hoping to reach. Find out what fresh posts and articles should be published on a regular basis to keep those demographics happy, and then create them. Increase your posting frequency if you’re looking to grow your audience.

Reaching back into your content archives is a great idea if you’re struggling to keep up with the frequent needs of your new, larger following. A good idea would be to re-syndicate popular articles from the past that haven’t been featured in a while on your social media pages. It’s also a good idea to create “sequels” to your most-read articles by expanding on the ideas they introduced.

Use Paid Ads to Supplement Your Efforts

Pay-per-click (PPC) advertising can supplement your organic outreach effort if you’re having trouble gaining traction with your new demographics or if you’re looking for a fast approach to expand your audience. In this strategy, rather than paying for impressions, you only pay when someone clicks on one of your links, making it possible to market your social media channel without the usual financial commitment. Create an alluring sales pitch, and zero in on the most suitable new clientele for your company.

It’s difficult to expand your fanbase when your content delivery system only reaches so far. More followers won’t be hard to come by if you know who you’re talking to and provide them with outstanding, shareable content along with brand mentions in fresh media. Although it will require some planning and hard work to implement, this strategy is within reach for almost any company.