Pearpop, a platform for social collaborations formerly solely accessible to TikTok producers, is now open to Instagram users as well. The marketplace, which debuted last year, lets smaller producers and companies purchase partnerships with bigger names in the industry. Later this month, Pearpop will launch on Twitter, and in December, it will hit Twitch.

After a successful preliminary launch at the beginning of October, the platform is now open to the general public. According to Pearpop, over 10,000 Instagram producers have signed up in less than a month. Over 90% of current Pearpop producers are already active on Instagram, hence its availability was the most desired feature among Pearpop users, the article says. Post Malone, Jake Paul, Paris Hilton, Swae Lee, Tom Felton, and Noah Schnapp are just some of the celebrities who have already started using Instagram’s new feature.

According to Cole Mason, CEO and co-founder of Pearpop, the idea for the platform came about since there was no marketplace where producers of varying sizes could make money through straightforward partnerships.

“I created Pearpop as a social currency market that helps artists grow, make, and promote on all platforms,” Jones said Wired. “The long-term goal is to shift the focus of the industry from platform-centric awareness marketing to relationship-based influence,” says the report.

Many famous people, such as The Weeknd, Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk, Gryphon Johnson, Josh Richards, Mark Cuban, Marshmello, Moe Shalizi, Snoop Dogg, and more, were on board with the concept.

In April, Pearpop announced that it had raised $16 million in funding, with $6 million coming from a seed funding round co-led by Ashton Kutcher and Guy Oseary’s Sound Ventures and Slow Ventures with participation from Atelier Ventures and Chapter One Ventures, and $10 million coming from an additional investment led by Alexis Ohanian’s Seven Seven Six with participation from Bessemer.

Swae Lee, Noah Schnapp, Lil Nas X, Dre London, King Bach, Gabrielle Union, Jake Paul, YG, James Corden, and Paris Hilton are just some of the new angel investors in Pearpop since the company’s latest financing announcement.

Pearpop has been likened to Cameo, another app that lets users pay celebrities to produce personalised videos, ever since it was released. When questioned about the similarities, Mason said, “other platforms offer personalised video messages that are largely used for gifting, and that’s about it.” Pearpop doesn’t face competition from this area. Pearpop is a robust social media platform that facilitates the attainment of lofty objectives, such as the generation of people-driven impact, for both companies and creators.

Future plans for Pearpop include expanding to other platforms and improving existing features like “Challenges,” which let musicians give incentives to content producers who attract a new listeners while sharing their music. Mason further mentioned that the ultimate aim of Pearpop is for people to realise their own creative potential.

Everyone is a creative in Pearpop’s eyes. The current threshold for being considered a creator is 50k or more followers. However, there is currently no way to make money off of posts that are both original and popular. We believe that everyone, whether they have 100 followers or 50 million, should be able to monetize their online presence. As the company’s founder put it, “We’re just trying to empower that and that’s what we’re building all of our product features around.”