Keyhole relies heavily on social media, and its staff makes concerted efforts to monitor and respond to developments in this field.

We can confidently predict the trajectory of social media developments through 2020. The cherry on top…

…we have no problem spilling the beans.

To help you make the most of your time online, we’ve compiled a list of the trends that will be important in 2020, as well as useful social media advice.

1. Content is (still) king.

Social media sites are always tweaking their algorithms in an effort to provide users with the most pertinent posts.

Sure, you can throw money at ads to make them more visible, but that will only get you so far. Only by providing substantial value can you hope to keep readers engaged and convert accidental visitors into leads.

In 2023, remember these three things:

1.Pick Your Platform Wisely

Choosing the right social media platform is more challenging than it may seem and has greater significance than it may appear at first.

Knowing the differences between the platforms and how they work will help you choose the one that is right for you.

So, you’ve got a food blog where you share recipes and pictures of delicious-looking dishes.

In light of recent events, Twitter probably isn’t your first choice for a social media outlet.

Instagram is likely to be your app of choice because it strikes a good balance between a strong visual emphasis and concise captions (e.g. you could post an image of your cooked meal, and provide the recipe below).

2. Repurpose Material… Correctly

Avoid cross-posting the same content as much as possible, and instead focus on mastering each platform and selecting the best one(s) for your brand.

Sure, you read that correctly.

If you use the same content on every platform, you’ll be seen as unoriginal, unimaginative, and lazy.

We’re not saying you shouldn’t repurpose content (you absolutely should!), but keep in mind that every social media channel has its own unique demographic of users, content strategy, and even preferred topics and writing formats.

What goes over well on Facebook may be completely inappropriate for a professional network like Linkedin.

To get you started, here are some excellent articles on content repurposing: The Dos and Don’ts of Repurposing Content for Social Media Posts and Practical Advice for Turning Your Blogs into Social Media Posts.

You can always consult a social media expert for advice if you’re feeling lost.

3. Maintain Consistency

Consistency is important, so don’t overlook it.

Picture this: you’ve been posting daily Instagram stories and interacting frequently with your followers for a while, but then you mysteriously disappear for a month before reappearing to promote a new cookbook.

Bad news: you aren’t becoming more prominent in your field or benefiting from any new marketing techniques.

When you consistently put forth effort, people will continually validate you.

2. The dominance of visual media persists

Now more than ever, an emphasis on visual media is crucial.

Marketing as a whole benefits from visual content, and your social media engagement will skyrocket if you use it.

You don’t have to take our word for it; instead, think about the numbers we’ve compiled regarding visual content.

• Visuals are processed 60,000 times faster than text in the brain, and account for 90% of all information transmitted to the brain.
• Forty percent of the population prefers visuals to text when presented with the same information.
• Infographics lead to a 12 percent increase in traffic growth for publishers.
• In terms of referral traffic, Pinterest outperforms Google+, YouTube, and LinkedIn combined.
• Are you sold?

In a world where content creation is increasingly focused on quantity over quality, visual content is a welcome change of pace.

Include images in your social media posts regularly to improve your brand’s image among consumers.

And now more than ever, thanks to visual aids, it’s a breeze.

The downside is that there are so many visual tools out there that it can be difficult to choose the best one.